Keith Tsoi is a passionate Powerlifting and Strength Coach with a background as a competitive dragon boat paddler, basketball player, and powerlifter. His coaching philosophy is built on a core principle: technique comes first. Keith believes that mastering proper movement is the key to building strength, staying injury-free, and achieving long-term progress.

More than just guiding workouts, Keith’s purpose is to empower his clients with knowledge and confidence. He strives to help them understand the why behind every movement, fostering a sense of ownership over their fitness journey. By combining tailored programming, precise coaching, and consistent support, Keith creates an environment where clients can train with intention, push their limits, and grow both physically and mentally. Driven by a deep sense of purpose, Keith is dedicated to helping his clients unlock their potential, build resilience, and discover their true strength.